TORA Japan – Logo & Packaging Design

This project presents the logo and packaging design created for TORA Japan, an air purifier and humidifier brand focused on health, innovation, and modern living.

The logo was designed to reflect simplicity, trust, and a clean Japanese-inspired aesthetic, capturing the brand’s values of quality and reliability. The typography and minimal emblem give the brand a strong yet elegant identity that works well across different applications.

For the packaging design, the goal was to create a bold and professional look that stands out on shelves while clearly communicating the product’s features. The design combines a modern black-and-red color scheme with sharp typography and clear product visuals, ensuring both functionality and visual impact. Key product details are highlighted for easy readability, while the overall layout reinforces the brand’s premium positioning.

This project highlights how branding and packaging design work together to create a strong market presence—building trust, catching attention, and communicating value to customers at first glance.

View this project on Behance

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